Privacy Policy
Personal information we collect
When you visit our website, we collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. We also gather data on the specific web pages or products you view, the websites or search terms that referred you to our website, and how you engage with our website. This information is referred to as "device information".
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We utilize the order information we collect to fulfill orders made through our website. This includes processing your payment information, arranging for shipping, and providing invoices and/or order confirmations. Additionally, we use this order information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Lastly, we may disclose your personal information to comply with applicable laws and regulations, respond to legal requests such as subpoenas or search warrants, or protect our rights. For instance, we may share your personal information with law enforcement if we suspect criminal activity or if required by law.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Kindly note that we do not alter the way we collect or use data on our website when we receive a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to request access to the personal information we hold about you. You also have the right to request that your personal information be corrected, updated, or deleted. If you would like to exercise any of these rights, please contact us using the contact information below.
Additionally, if you are a resident of the European Union, we note that we are processing your information to fulfill contracts we have with you (for example, if you make an order through our website), or otherwise to pursue our legitimate business interests listed above. We also note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you make a purchase through our website, we will retain your order information for our records unless you request its deletion.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
GDPR
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.
Minors
The Site is not intended for individuals under the age of 18
Contact us
For further details regarding our privacy practices, inquiries, or complaints, please feel free to reach out to us via email at support@reefababy.com